With the release of the trailer for Zootopia 2, the classic police uniform of the protagonist Judy Hopps has once again swept the global comic exhibitions. According to incomplete statistics, the market for rabbit police officer COS costumes increased by 230% in the first quarter of this year, becoming the most popular two-dimensional IP at the beginning of the year.
[The victory of the detail maniac]
The latest 1:1 replica suit from Japanese brand "AniCraft" uses patented bionic rabbit fur to create clothing, and built-in temperature-control fibers to keep warm in winter and cool in summer. The badge and police badge are specially connected to the NFC chip, and touching it can play classic movie lines. Pre-sale is now open for 3 days.
【Reappearance of the comic exhibition name representative】
At the CP29 event in Shanghai, hundreds of COSERs organized the "Zootopia Police Square", and the number of views of related topics on Douyin exceeded 500 million. The glowing rabbit ears handcrafted by veteran player "Uncle Snowball" in 200 hours were even forwarded and liked by the official.
【Commercial Value Explosion】
The UNIQLO co-branded UT series was sold out within seconds of its launch, and the platform-limited police badge pendant had a premium of 800%. Preliminary analysis shows that the IP's enduring popularity stems from the contrasting charm of "cute appearance + professional core", which perfectly fits the Z generation's aesthetic trend of "cuteness is justice".
